Your Business Agility Alarm: Disruptors Are Winning
Your company is sure to be facing the problem of digital disruption by faster, more agile competitors that are cranking out new products to seize opportunities created from more demanding customers. In the past, when opportunities appeared in the market, your big-fish company would simply exert its brute force and gobble them up. But today is different. Digital disruptors are everywhere, and they quickly respond by attacking a single aspect of or weakness in your company’s product and improving upon it to create their own solution. Once this competitive solution succeeds with customers, your company has missed a key opportunity. If you can’t keep up, the digital disruptors will move on to attack the next part of your company’s blind spot in the market.