Manifesto for Business Agility
To compete effectively as a modern techno-business, your company’s ability to sense and respond to market opportunities and threats is vital. Therefore, we have created the Manifesto for Business Agility. This manifesto outlines the key attributes a company must embrace to compete both today, and in the future.
Our intention is to introduce truths from our work across hundreds of transformations -- to introduce a set of values that enable modern techno-businesses (sales, marketing, finance, technology, etc.) to achieve optimal business outcomes. The manifesto truths are put into action with the Built to Compete Quadrant™.
We are discovering better ways of developing sense-and-respond businesses. Through this mission we have come to value:
Market & Customer Sensitivity over Egonomics (“Sense”)
Customer Outcomes over Company Outputs
Market-minded Collaboration over Top-down Communication
Customer-empathetic Organizations over Self-actualizing Organizations
Responsiveness over Speed (“REspond”)
Hypothesis-generated Value over Assumption-constrained Results
Calibrated Business-capabilities over Integrated Business-functions
Human-centric Organizations over Self-preserving Organizations
While there is value in the items on the right, we value the items on the left more.
John Orvos Bill Walton Anonymous Anonymous Si Alhir
© 2019, the above authors.
This declaration may be freely copied in any form, but only in its entirety through this notice.